Market Analysis

financial crisis has forced a fresh look at the structure of the building of the pyramid, which the Ukrainian society has constructed 18 years. Sharp "sobers" opened all eyes to the unpleasant truth: the builders, the public, banks and government. Once stopped cheap loans from world markets, and ran out of money from the public, the foundation of this building has cracked. Finding themselves without a reliable source of funding, the industry, providing a good year, a good part of the country"s GDP, went to the bottom. But it is unlikely this factor should only be considered otpravitelnoy point in the building failure in 2009.

crisis also showed that most people are unable to buy housing at prices that in some cities with million-chosen, almost to the cost of apartments in London, Los Angeles or New York. It became obvious that only the construction of luxury housing will not be able to "pull" the industry to pre-crisis level. Those who wanted to build multi-storey cottages and apartments dorogushchiye, more or less saturated their appetites. In what way will develop the construction market of Ukraine in the coming years? And how many people benefit from this? On this "Day" asked the experts and industry officials.

Causes of construction mayhem

previously head of the Front of change "Arseniy Yatsenyuk said that unattainable high prices per square meter withheld because all construction firms owned by the deputies of the city or regional councils, all of the vendor under the direct control of housing mayors, all land is used only to" her "and no one else on the market are not allowed. "In a market where there is no competition, prices will never fall" - the politician believes. Therefore, housing prices, he proposed to change with a significant reduction in housing prices through increased market competition and through providing people with loans for 30 years in the national currency with low interest rates to buy housing.

But the former National Bank head Sergei Tigipko previously stated to journalists that the building suffers from the crisis more than other industries through high corruption costs associated with obtaining numerous permits and licenses. It should simplify and make transparent all authorization procedures - and corruption will disappear. "And, of course, we must immediately renew the refinancing of mortgage programs available under the interest. The current 30% per annum in UAH - is a prohibitive level of lending rates," - he adds.

Where to send the construction vector?

analyzing the reasons, you must decide in which direction to walk farther. Of course, every construction company in their own right to choose which way to go. However, keep in mind that society consists of different segments of the population. And by far the greatest demand is the sector of mass housing. According to chairman of the board of directors of the company "XXI Century"by Leo Parzhaladze, this market is estimated at 50 million m2.

In the state there are some programs that help partially relieve the social tension in the housing problem. Thus, there is a state program of "Affordable Housing". Recall that it provides for the allocation of budget for construction and purchase of affordable housing subsidies of up to 30% of its value. For its part, the future owner of such housing should be put out by the rest of the cost of credit by commercial banks for 20 years. At the same time local government provides free land and brings utilities for developers.

In addition, since July 2009 the State Mortgage Institution (SMI), began funding the purchase and completion of construction of housing facilities to the degree of readiness of over 70%. So, according to First Deputy Minister of Ministry of Regional Development and Construction of Ukraine Anatoliy Berkut, the state has distributed 4 thousand apartments, about 600 apartments - is already taken on the balance of the SMI, but their local authorities had not yet distributed. In general, however, for the purchase and completion of apartments from the state treasury in 2009 sent about 1.5 billion hryvnia.

However, only at the expense of public resources to solve the housing problem of most citizens fail, says ex-Minister of Regional Development and Construction of Ukraine, and now the people"s deputy Vladimir Yatsuba. He believes that the resumption of pre-crisis pace of construction should be 20-30 billion hryvnia. "In the budget in the nearest future one can not find the money" - he said. Therefore, to develop the construction industry should be using the program to be financed mainly by citizens, and with minimal involvement of the state (its role should be measured by providing free land). We are talking about the development of an integrated approach to the launch of mass production economy-housing, which offer the market and the buyer an apartment at more affordable prices than now. However, according to Yatsuba, such programs will begin no earlier than 1-1,5 years.

Salvation - living in economy class?

What mastered the market "housekeeper" (also known as economy-class housing) will be one of the leaders of the post-crisis construction market, are beginning to understand themselves and builders. That is why they are hopefully looking toward this direction. "This year, the real estate market will become more apparent tendency on the part of developers to start construction in the low-price segment, primarily, housing economy class. Construction of the higher price category, especially business-class homes would be risky, because demand declined significantly them ", - the director of the project group" Arhimatika "Alexander Popov. The expert is convinced that now, people buying real estate primarily for solving everyday problems, and not to "demonstrate income" as it was earlier.

interviewed experts cite various ways to run "housekeeper". Thus, the deputy director of Ukrainian Construction Association (UCA) Valentine Mandrik said that the most time together with the state to create the concept of economy-housing and to implement it. According to her, UBA is already working on this concept. The new lower-cost construction and maintenance technology, free land from the state - these ingredients, she said, are developing a paper and they will help set the price of such a "housekeeper" in the range of 300-400 dollars. per m2. Dimensions Single "housekeeper" will be - 30-35 m2, one-bedroom - 50-60 m2 and three bedroom - 65-75 m2. In this case the profitability of construction - no more than 5%.

But in proposing such an idea, its developers understand the main barrier to its implementation. "If local councils will not provide free land, which was a big influence on construction costs, and assistance in communications, the program will not work" - recognizes Parzhaladze.

the question: "Are the local authorities to allocate land for housing economy?", "Day" replied the Governor of Poltava region Valeriy Asadchev. "Allotment of land - no problem - he says. - In each city, and even in Kiev, this land is enough."

About Safety square meters

Is it safe economy-housing, we are asked to tell the builders with the experience. Mr. Yatsuba assures that the issue of security-technology economy is not worse than the elite. The only difference is that the "housekeeper" will last less and after the construction they will be no construction "bloat", and expensive decoration. Which option to build affordable housing - is not an issue. "Even when I worked in the ministry, it was 20 variants of project proposals for affordable housing: housing from the foam-Beaton, frame and so on," - says Yatsuba.

constructed for security and economy-housing in big cities, says Berkut. However, it will be 9-16 storeys, not 25 as now has most of the buildings. Cheap meters in the city will be able to get through savings in construction engineering. Thus, the higher the house rises, the more expensive builders of his engineers. In addition, large blocs of flats in buildings require a more powerful base, but it is also the additional costs.

conclusion suggests itself: in the revival of building the kingdom will help create suitable conditions under which the maximum number of citizens will be able to buy square meters. That is, the state and the private sector should make every effort to building the vector turned toward the mass consumer. Understanding this simple truth that promises to construction companies do not let such large income, as from the sale of luxury housing, but it certainly guarantees the stable operation and solvent consumer. And the economy will get a smooth development of the industry.

Natalia Bilousova

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