Market Analysis

Information Group (part of an investment holding company FINAM) held a conference Gosspirt: alcohol budget. Its members believe that the introduction of gosmonopolii not solve the problem of accessibility and quality of spirits. This expert opinion on whether to increase excise taxes on alcohol, were divided.

The Russian market of spirits, according to various estimates, ranging from 210 to 240 million decaliters, the beer market - about 1200 million has given, and some 80 million gave an account on the low-alcohol drinks and cocktails. Exports are about 3% of vodka and 0.5% of alcohol, - said the head of the Center for the development of a national alcohol policy Pavel Shapkin. - Beer exported about 5%. Import liquor, mostly from Ukraine. Imported vodka is approximately 7% of total sales in our country, and the beer is imported about 1% of total sales

Russia is more an importer than an exporter, but must be on the contrary, argues the editor in chief of the portal Alkogol.Ru Mikhail Smirnov: Exports of alcoholic beverages can make decent money in the treasury. But it does not deal with vodka, and manage its consumption - and to encourage state-level export. And we have actually been exported to a decent volume only Capital. More brands are considered abroad as a sort of exotic. Vodka - not oil. It is never ending .

Expert Opinions on what should be done with the state excise rates on alcohol products, are divided. It is estimated the commercial director of moonshine Nicholas Poluektova, low price of vodka was disastrous for the country: At the market it will only benefit: a chance and wine and other drinks nevodochnyh - grappa, tequila, whiskey, rum, etc slivovitz . Today, all these drinks do not have a large market share, because the buyer chooses a cheaper vodka. When the vodka is not cheap, quality wines and spirits, which, unlike vodka, less conducive to alcohol abuse and are more gentle action - will be able to sell in higher volumes.

PR-director of the CC Russian Alcohol Alexander Korovka, however, considers it appropriate to the reduction of excise: In 2010, when the Ministry of Finance to present its legally produced a bottle of vodka will cost at least 120 rubles. This will be an additional incentive for illegal aliens . The margin reached sky-high heights. legal same production due to falling demand the end. From the view of colleagues agree, and Mr. Smirnov: High excise taxes would kill the market, spihnuv it samogonovarenie and technical alcohol from under the floor. It is everything.

The idea of the possible introduction gosmonopolii on the production and turnover of ethyl alcohol, irrespective of the aims is the measure, the experts consider unnecessary. Mr. Poluektov notes that alcohol market today rigidly controlled and checked, and chemical quality producers unnecessarily: Introduction monopoly - very expensive and painful measure. It is easier to raise the excise (3-4 times over 2-3 years smoothly and gradually, without sudden movements), and tightly control their collection. In doing so, solved the main problem - sverhdostupnosti alcohol, which is the introduction of a monopoly does not solve.

The Director of the Center research on federal and regional markets for alcohol Vadim Drobiz adds that gosmonopoliya on the production and turnover of ethyl alcohol did not rid the country of illegal products: The task gosmonopolii can only carry on the illegal manufacture of other power plants in other regions (try to move illegal liquor from the Caucasus to the center of Russia, but its illegality still persist). As a result, we get disadvantaged Caucasus. Opinion shared by colleagues and Mr. Korovka, considering that with Audio must fight the law enforcement agencies, and the idea gosmonopolii is a populist. In the current economic environment, this measure is not realistic - I am sure an expert.

Department of Public Relations and Media Investment Holdings FINAM.
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